“Business-to-business (B2B) organizations are getting cold feet when it comes to buying decisions as a result of the pandemic, new data suggests.

According to a report from sales enablement platform Showpad, 46 percent of B2B buyers have paused their buying decisions since March last year, while 43 percent deprioritized them. One of the potential reasons for this change of heart is the fact that the definition of customer experience has changed, Showpad says.” – read more at ITProPortal!